Harley-Davidson’s (HOG) Buy Rating Reaffirmed at DA Davidson

DA Davidson restated their buy rating on shares of Harley-Davidson (NYSE:HOG) in a report issued on Wednesday,Benzinga reports. The firm currently has a $31.00 price target on the stock. DA Davidson also issued estimates for Harley-Davidson’s Q1 2025 earnings at $0.95 EPS, FY2025 earnings at $3.30 EPS and FY2026 earnings at $4.45 EPS.

Several other research firms have also weighed in on HOG. Citigroup lowered their price objective on Harley-Davidson from $29.00 to $28.00 and set a “neutral” rating on the stock in a research note on Wednesday, April 2nd. UBS Group lowered their price objective on Harley-Davidson from $35.00 to $28.00 and set a “neutral” rating for the company in a research report on Thursday, February 20th. Robert W. Baird reduced their price target on Harley-Davidson from $32.00 to $26.00 and set a “neutral” rating on the stock in a research report on Friday, April 4th. Morgan Stanley cut their target price on shares of Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating on the stock in a report on Thursday, February 6th. Finally, Bank of America lowered their target price on Harley-Davidson from $40.00 to $35.00 and set a “buy” rating for the company in a research note on Thursday, January 30th. Six analysts have rated the stock with a hold rating, two have issued a buy rating and one has given a strong buy rating to the company’s stock. According to MarketBeat.com, Harley-Davidson has an average rating of “Hold” and a consensus price target of $32.00.

Harley-Davidson Trading Up 4.9 %

NYSE:HOG opened at $22.55 on Wednesday. The firm has a market cap of $2.79 billion, a price-to-earnings ratio of 6.77, a P/E/G ratio of 0.38 and a beta of 1.28. The company has a quick ratio of 1.19, a current ratio of 1.40 and a debt-to-equity ratio of 1.41. Harley-Davidson has a 12 month low of $20.45 and a 12 month high of $40.51. The company’s 50 day moving average is $25.15 and its 200-day moving average is $29.67.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a return on equity of 13.64% and a net margin of 9.25%. During the same quarter last year, the company posted $0.18 earnings per share. Equities analysts anticipate that Harley-Davidson will post 3.44 EPS for the current year.

Harley-Davidson Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, March 14th. Shareholders of record on Friday, February 28th were given a dividend of $0.18 per share. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.17. This represents a $0.72 annualized dividend and a yield of 3.19%. The ex-dividend date of this dividend was Friday, February 28th. Harley-Davidson’s dividend payout ratio is 21.62%.

Insiders Place Their Bets

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of the company’s stock in a transaction on Thursday, February 13th. The stock was sold at an average price of $25.96, for a total value of $88,264.00. Following the transaction, the insider now directly owns 23,555 shares of the company’s stock, valued at $611,487.80. This represents a 12.61 % decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. Company insiders own 0.87% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the business. Dimensional Fund Advisors LP lifted its stake in Harley-Davidson by 5.1% during the fourth quarter. Dimensional Fund Advisors LP now owns 6,835,139 shares of the company’s stock worth $205,940,000 after purchasing an additional 332,928 shares during the last quarter. LSV Asset Management grew its position in shares of Harley-Davidson by 0.4% during the 4th quarter. LSV Asset Management now owns 5,498,635 shares of the company’s stock worth $165,674,000 after buying an additional 19,453 shares during the period. Pacer Advisors Inc. raised its holdings in shares of Harley-Davidson by 30.7% during the fourth quarter. Pacer Advisors Inc. now owns 5,468,089 shares of the company’s stock valued at $164,754,000 after purchasing an additional 1,285,225 shares during the period. American Century Companies Inc. boosted its holdings in Harley-Davidson by 14.2% in the fourth quarter. American Century Companies Inc. now owns 3,496,579 shares of the company’s stock worth $105,352,000 after acquiring an additional 435,200 shares in the last quarter. Finally, Donald Smith & CO. Inc. bought a new stake in Harley-Davidson during the 4th quarter valued at $50,368,000. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.