GoHealth (NASDAQ:GOCO – Get Free Report) and AIX (NASDAQ:AIFU – Get Free Report) are both small-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, dividends, earnings, profitability, risk and institutional ownership.
Volatility & Risk
GoHealth has a beta of 1.68, suggesting that its share price is 68% more volatile than the S&P 500. Comparatively, AIX has a beta of -0.15, suggesting that its share price is 115% less volatile than the S&P 500.
Insider and Institutional Ownership
24.2% of GoHealth shares are held by institutional investors. Comparatively, 26.7% of AIX shares are held by institutional investors. 35.0% of GoHealth shares are held by insiders. Comparatively, 25.6% of AIX shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GoHealth | 0 | 1 | 0 | 0 | 2.00 |
| AIX | 0 | 0 | 0 | 0 | 0.00 |
GoHealth currently has a consensus target price of $13.00, indicating a potential upside of 4.84%. Given GoHealth’s stronger consensus rating and higher probable upside, equities analysts plainly believe GoHealth is more favorable than AIX.
Valuation & Earnings
This table compares GoHealth and AIX”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GoHealth | $798.89 million | 0.36 | -$63.26 million | ($1.72) | -7.21 |
| AIX | $2.36 billion | 0.01 | $39.50 million | $0.73 | 0.34 |
AIX has higher revenue and earnings than GoHealth. GoHealth is trading at a lower price-to-earnings ratio than AIX, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares GoHealth and AIX’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GoHealth | -4.32% | -17.17% | -4.58% |
| AIX | N/A | N/A | N/A |
Summary
AIX beats GoHealth on 8 of the 13 factors compared between the two stocks.
About GoHealth
GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.
About AIX
AIX, Inc. engages in the provision of agency services and insurance claims adjusting services. It operates through the Insurance Agency and Claims Adjusting segments. The Insurance Agency segment includes providing agency services for insurance products and life insurance products. The Claims Adjusting segment provides pre-underwriting survey services, claims adjusting services, disposal of residual value services, loading and unloading supervision services, and consulting services. The company was founded by Yin An Hu and Qiu Ping Lai in 1998 and is headquartered in Guangzhou, China.
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