Prospera Financial Services Inc Takes $327,000 Position in Harley-Davidson, Inc. (NYSE:HOG)

Prospera Financial Services Inc bought a new position in shares of Harley-Davidson, Inc. (NYSE:HOG) in the third quarter, HoldingsChannel reports. The fund bought 8,485 shares of the company’s stock, valued at approximately $327,000.

Other institutional investors and hedge funds have also recently modified their holdings of the company. GAMMA Investing LLC lifted its holdings in Harley-Davidson by 19.0% during the 2nd quarter. GAMMA Investing LLC now owns 2,008 shares of the company’s stock worth $67,000 after buying an additional 320 shares during the last quarter. Fifth Third Bancorp lifted its stake in Harley-Davidson by 19.5% during the second quarter. Fifth Third Bancorp now owns 1,970 shares of the company’s stock worth $66,000 after purchasing an additional 322 shares during the last quarter. Toronto Dominion Bank boosted its holdings in Harley-Davidson by 0.7% in the first quarter. Toronto Dominion Bank now owns 51,975 shares of the company’s stock valued at $2,273,000 after purchasing an additional 345 shares in the last quarter. Covestor Ltd increased its stake in Harley-Davidson by 14.7% in the third quarter. Covestor Ltd now owns 3,505 shares of the company’s stock valued at $135,000 after purchasing an additional 448 shares during the last quarter. Finally, Signaturefd LLC raised its holdings in Harley-Davidson by 46.8% during the second quarter. Signaturefd LLC now owns 1,872 shares of the company’s stock worth $63,000 after purchasing an additional 597 shares in the last quarter. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson Stock Up 2.2 %

Harley-Davidson stock opened at $33.55 on Monday. The stock has a 50 day moving average of $34.79 and a two-hundred day moving average of $35.08. Harley-Davidson, Inc. has a twelve month low of $29.67 and a twelve month high of $44.16. The stock has a market capitalization of $4.27 billion, a price-to-earnings ratio of 7.56, a PEG ratio of 0.44 and a beta of 1.46. The company has a current ratio of 1.41, a quick ratio of 1.25 and a debt-to-equity ratio of 1.38.

Harley-Davidson Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Friday, September 27th. Investors of record on Monday, September 16th were issued a dividend of $0.1725 per share. This represents a $0.69 annualized dividend and a dividend yield of 2.06%. The ex-dividend date of this dividend was Monday, September 16th. Harley-Davidson’s dividend payout ratio is presently 15.54%.

Wall Street Analyst Weigh In

Several brokerages have recently issued reports on HOG. StockNews.com cut shares of Harley-Davidson from a “hold” rating to a “sell” rating in a report on Tuesday, November 19th. Bank of America dropped their price objective on Harley-Davidson from $50.00 to $45.00 and set a “buy” rating on the stock in a report on Tuesday, October 15th. Citigroup reduced their target price on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating for the company in a report on Friday, October 25th. Robert W. Baird downgraded Harley-Davidson from an “outperform” rating to a “neutral” rating and dropped their price target for the stock from $44.00 to $40.00 in a research note on Wednesday, October 2nd. Finally, UBS Group reduced their price objective on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating for the company in a research note on Thursday, November 7th. One analyst has rated the stock with a sell rating, four have assigned a hold rating and four have given a buy rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Hold” and an average target price of $42.57.

Insider Activity at Harley-Davidson

In related news, Director Maryrose Sylvester sold 4,278 shares of the firm’s stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the sale, the director now owns 17,687 shares in the company, valued at $570,405.75. This trade represents a 19.48 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 0.87% of the stock is currently owned by insiders.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.