Contrasting Brand Engagement Network (NASDAQ:BNAI) and Creative Realities (NASDAQ:CREX)

Brand Engagement Network (NASDAQ:BNAI) and Creative Realities (NASDAQ:CREX) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Brand Engagement Network and Creative Realities, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brand Engagement Network	0	0	1	0	3.00
Creative Realities	0	0	2	0	3.00

Brand Engagement Network currently has a consensus price target of $6.00, suggesting a potential upside of 1,521.62%. Creative Realities has a consensus price target of $8.00, suggesting a potential upside of 308.16%. Given Brand Engagement Network’s higher probable upside, analysts plainly believe Brand Engagement Network is more favorable than Creative Realities.

Institutional & Insider Ownership

15.8% of Brand Engagement Network shares are held by institutional investors. Comparatively, 41.3% of Creative Realities shares are held by institutional investors. 62.9% of Brand Engagement Network shares are held by company insiders. Comparatively, 14.7% of Creative Realities shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

Brand Engagement Network has a beta of 0.51, meaning that its share price is 49% less volatile than the S&P 500. Comparatively, Creative Realities has a beta of 3.39, meaning that its share price is 239% more volatile than the S&P 500.

Profitability

This table compares Brand Engagement Network and Creative Realities’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brand Engagement Network	N/A	-140.18%	-56.38%
Creative Realities	1.38%	2.62%	1.09%

Earnings and Valuation

This table compares Brand Engagement Network and Creative Realities”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brand Engagement Network	$35,210.00	412.05	-$6.88 million	N/A	N/A
Creative Realities	$50.85 million	0.40	-$2.94 million	($0.33)	-5.94

Creative Realities has higher revenue and earnings than Brand Engagement Network.

Summary

Creative Realities beats Brand Engagement Network on 8 of the 11 factors compared between the two stocks.

About Brand Engagement Network

Brand Engagement Network, Inc. provides conversational AI assistants. The company offers security-focused, multimodal communication, and human-like assistants. Its AI assistants are built on proprietary natural language processing, anomaly detection, multisensory awareness, sentiment, and environmental analysis, as well as real-time individuation and personalization capabilities. It serves the automotive, healthcare, and other industries through direct sales force and channel partners. Brand Engagement Network, Inc. was formerly known as Blockchain Exchange Network Inc. and changed its name to Brand Engagement Network, Inc. in April 2023. The company was founded in 2018 and is based in Jackson, Wyoming.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.