Recent Investment Analysts’ Ratings Updates for ServiceNow (NOW)

A number of research firms have changed their ratings and price targets for ServiceNow (NYSE: NOW):

• 3/26/2025 – ServiceNow had its price target lowered by analysts at Robert W. Baird from $1,200.00 to $1,010.00. They now have an “outperform” rating on the stock.
• 3/17/2025 – ServiceNow had its price target lowered by analysts at Scotiabank from $1,230.00 to $1,050.00. They now have a “sector outperform” rating on the stock.
• 3/11/2025 – ServiceNow was given a new $986.00 price target on by analysts at Royal Bank of Canada.
• 3/11/2025 – ServiceNow had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald. They now have a $1,048.00 price target on the stock.
• 3/11/2025 – ServiceNow had its price target lowered by analysts at Mizuho from $1,210.00 to $1,100.00. They now have an “outperform” rating on the stock.
• 3/11/2025 – ServiceNow had its price target lowered by analysts at UBS Group AG from $1,250.00 to $1,000.00. They now have a “buy” rating on the stock.
• 3/11/2025 – ServiceNow had its “buy” rating reaffirmed by analysts at Canaccord Genuity Group Inc.. They now have a $1,275.00 price target on the stock.
• 3/7/2025 – ServiceNow had its “outperform” rating reaffirmed by analysts at William Blair.
• 2/19/2025 – ServiceNow is now covered by analysts at Redburn Atlantic. They set a “buy” rating on the stock.
• 2/11/2025 – ServiceNow was downgraded by analysts at StockNews.com from a “buy” rating to a “hold” rating.
• 2/4/2025 – ServiceNow had its price target lowered by analysts at Citigroup Inc. from $1,432.00 to $1,426.00. They now have a “buy” rating on the stock.
• 1/31/2025 – ServiceNow was downgraded by analysts at StockNews.com from a “buy” rating to a “hold” rating.
• 1/30/2025 – ServiceNow had its price target raised by analysts at Oppenheimer Holdings Inc. from $1,150.00 to $1,200.00. They now have an “outperform” rating on the stock.
• 1/30/2025 – ServiceNow had its “outperform” rating reaffirmed by analysts at Royal Bank of Canada. They now have a $1,210.00 price target on the stock.
• 1/30/2025 – ServiceNow had its price target lowered by analysts at Robert W. Baird from $1,250.00 to $1,200.00. They now have an “outperform” rating on the stock.
• 1/30/2025 – ServiceNow had its “market outperform” rating reaffirmed by analysts at JMP Securities. They now have a $1,300.00 price target on the stock.
• 1/30/2025 – ServiceNow had its price target lowered by analysts at Jefferies Financial Group Inc. from $1,300.00 to $1,250.00. They now have a “buy” rating on the stock.
• 1/30/2025 – ServiceNow had its price target raised by analysts at Canaccord Genuity Group Inc. from $1,200.00 to $1,275.00. They now have a “buy” rating on the stock.
• 1/30/2025 – ServiceNow had its price target raised by analysts at Needham & Company LLC from $1,150.00 to $1,200.00. They now have a “buy” rating on the stock.
• 1/29/2025 – ServiceNow had its price target raised by analysts at JPMorgan Chase & Co. from $950.00 to $1,250.00. They now have an “overweight” rating on the stock.
• 1/27/2025 – ServiceNow had its price target raised by analysts at Citigroup Inc. from $1,071.00 to $1,432.00. They now have a “buy” rating on the stock.

ServiceNow Price Performance

NYSE:NOW opened at $828.73 on Friday. ServiceNow, Inc. has a one year low of $637.99 and a one year high of $1,198.09. The company has a debt-to-equity ratio of 0.15, a quick ratio of 1.10 and a current ratio of 1.10. The stock has a 50 day moving average price of $955.81 and a 200 day moving average price of $983.64. The stock has a market cap of $170.72 billion, a PE ratio of 121.34, a P/E/G ratio of 4.51 and a beta of 1.03.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 29th. The information technology services provider reported $3.67 EPS for the quarter, meeting the consensus estimate of $3.67. ServiceNow had a return on equity of 17.11% and a net margin of 12.97%. Equities research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Insider Activity at ServiceNow

In other ServiceNow news, CFO Gina Mastantuono sold 4,442 shares of the firm’s stock in a transaction on Friday, February 21st. The stock was sold at an average price of $964.70, for a total value of $4,285,197.40. Following the sale, the chief financial officer now directly owns 11,126 shares in the company, valued at $10,733,252.20. This trade represents a 28.53 % decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO William R. Mcdermott sold 1,263 shares of the company’s stock in a transaction dated Monday, February 10th. The stock was sold at an average price of $1,019.10, for a total value of $1,287,123.30. Following the transaction, the chief executive officer now directly owns 2,595 shares of the company’s stock, valued at approximately $2,644,564.50. This represents a 32.74 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last quarter, insiders sold 20,351 shares of company stock worth $20,050,076. Corporate insiders own 0.25% of the company’s stock.

Institutional Trading of ServiceNow

Several institutional investors have recently modified their holdings of NOW. Mascagni Wealth Management Inc. acquired a new position in ServiceNow during the fourth quarter worth approximately $81,000. DSG Capital Advisors LLC acquired a new position in shares of ServiceNow in the 4th quarter valued at $4,504,000. NorthCrest Asset Manangement LLC raised its position in ServiceNow by 28.1% in the 4th quarter. NorthCrest Asset Manangement LLC now owns 1,383 shares of the information technology services provider’s stock valued at $1,467,000 after purchasing an additional 303 shares during the last quarter. Members Wealth LLC acquired a new stake in ServiceNow during the 4th quarter worth $268,000. Finally, Lansforsakringar Fondforvaltning AB publ acquired a new position in ServiceNow in the fourth quarter valued at $87,593,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.