Center for Financial Planning Inc. Boosts Stock Holdings in Amazon.com, Inc. (NASDAQ:AMZN)

Center for Financial Planning Inc. raised its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 0.3% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 23,636 shares of the e-commerce giant’s stock after acquiring an additional 60 shares during the quarter. Amazon.com makes up about 0.7% of Center for Financial Planning Inc.’s holdings, making the stock its 12th largest holding. Center for Financial Planning Inc.’s holdings in Amazon.com were worth $5,186,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also made changes to their positions in the company. Accordant Advisory Group Inc lifted its holdings in Amazon.com by 400.0% in the 4th quarter. Accordant Advisory Group Inc now owns 125 shares of the e-commerce giant’s stock valued at $27,000 after purchasing an additional 100 shares in the last quarter. Icon Wealth Advisors LLC raised its position in shares of Amazon.com by 20.5% in the third quarter. Icon Wealth Advisors LLC now owns 150,661 shares of the e-commerce giant’s stock valued at $28,000 after buying an additional 25,581 shares during the last quarter. Bull Oak Capital LLC purchased a new position in shares of Amazon.com in the third quarter worth about $45,000. Quattro Financial Advisors LLC boosted its position in Amazon.com by 23.8% during the fourth quarter. Quattro Financial Advisors LLC now owns 234 shares of the e-commerce giant’s stock worth $51,000 after acquiring an additional 45 shares during the last quarter. Finally, Values First Advisors Inc. acquired a new position in Amazon.com during the third quarter worth about $56,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Trading Down 2.5 %

AMZN opened at $193.89 on Friday. The business has a fifty day moving average price of $222.18 and a 200 day moving average price of $207.10. The company has a debt-to-equity ratio of 0.18, a current ratio of 1.06 and a quick ratio of 0.87. Amazon.com, Inc. has a 12 month low of $151.61 and a 12 month high of $242.52. The stock has a market capitalization of $2.05 trillion, a price-to-earnings ratio of 35.06, a PEG ratio of 1.50 and a beta of 1.19.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 6th. The e-commerce giant reported $1.86 EPS for the quarter, topping analysts’ consensus estimates of $1.52 by $0.34. Amazon.com had a return on equity of 24.25% and a net margin of 9.29%. Sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, CEO Andrew R. Jassy sold 20,784 shares of Amazon.com stock in a transaction on Friday, February 21st. The shares were sold at an average price of $220.65, for a total value of $4,585,989.60. Following the transaction, the chief executive officer now directly owns 2,118,886 shares of the company’s stock, valued at $467,532,195.90. The trade was a 0.97 % decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, SVP David Zapolsky sold 19,212 shares of the business’s stock in a transaction dated Monday, February 24th. The stock was sold at an average price of $217.50, for a total transaction of $4,178,610.00. Following the transaction, the senior vice president now owns 49,950 shares in the company, valued at approximately $10,864,125. This trade represents a 27.78 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold 102,298 shares of company stock worth $22,871,828 in the last 90 days. Corporate insiders own 10.80% of the company’s stock.

Analyst Upgrades and Downgrades

A number of research analysts have weighed in on the stock. Roth Mkm raised their target price on shares of Amazon.com from $220.00 to $250.00 and gave the stock a “buy” rating in a research note on Monday, December 9th. The Goldman Sachs Group lifted their price objective on Amazon.com from $240.00 to $255.00 and gave the stock a “buy” rating in a research report on Friday, February 7th. Needham & Company LLC reissued a “buy” rating and set a $250.00 price objective on shares of Amazon.com in a research note on Friday, February 7th. Phillip Securities downgraded Amazon.com from a “strong-buy” rating to a “moderate buy” rating in a research note on Monday, February 10th. Finally, Redburn Atlantic boosted their price target on shares of Amazon.com from $225.00 to $235.00 and gave the company a “buy” rating in a research report on Tuesday, November 26th. Two analysts have rated the stock with a hold rating, forty-two have issued a buy rating and one has issued a strong buy rating to the stock. According to MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus price target of $260.65.

Amazon.com Profile

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.