Critical Analysis: TruGolf (TRUG) vs. Its Rivals

Volatility & Risk

TruGolf has a beta of -0.75, suggesting that its share price is 175% less volatile than the S&P 500. Comparatively, TruGolf’s rivals have a beta of 1.39, suggesting that their average share price is 39% more volatile than the S&P 500.

Institutional and Insider Ownership

3.2% of TruGolf shares are owned by institutional investors. Comparatively, 49.9% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are owned by institutional investors. 37.2% of TruGolf shares are owned by company insiders. Comparatively, 19.5% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares TruGolf and its rivals gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$20.35 million	-$360,000.00	-1.63
TruGolf Competitors	$2.82 billion	$65.74 million	3.53

TruGolf’s rivals have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares TruGolf and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-21.06%
TruGolf Competitors	-70.19%	-167.53%	-28.10%

Summary

TruGolf rivals beat TruGolf on 5 of the 9 factors compared.

TruGolf Company Profile

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.