comScore (NASDAQ:SCOR) Coverage Initiated at StockNews.com

Equities research analysts at StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research report issued to clients and investors on Wednesday. The brokerage set a “buy” rating on the stock.

Several other analysts have also recently issued reports on the stock. Craig Hallum reaffirmed a “hold” rating and set a $8.00 price objective (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th. Needham & Company LLC reduced their price objective on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research report on Wednesday, August 7th.

comScore Stock Down 3.6 %

Shares of SCOR opened at $7.77 on Wednesday. comScore has a 52-week low of $4.89 and a 52-week high of $20.97. The stock has a market cap of $38.00 million, a PE ratio of -0.36 and a beta of 1.13. The firm’s fifty day moving average is $6.71 and its two-hundred day moving average is $9.57.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its holdings in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to its most recent disclosure with the SEC. The firm owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.