StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research note published on Tuesday. The brokerage issued a buy rating on the stock.

A number of other research firms have also recently commented on SCOR. Needham & Company LLC decreased their price objective on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a report on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and issued a $8.00 price target (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Price Performance

Shares of SCOR stock opened at $7.86 on Tuesday. The company has a market capitalization of $38.44 million, a PE ratio of -0.36 and a beta of 1.10. The firm’s 50-day moving average is $6.57 and its two-hundred day moving average is $9.77. comScore has a 12 month low of $4.89 and a 12 month high of $20.97.

Institutional Trading of comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. raised its position in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the quarter. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 as of its most recent SEC filing. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.