comScore (NASDAQ:SCOR) Now Covered by Analysts at StockNews.com

StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research report sent to investors on Monday morning. The brokerage issued a buy rating on the stock.

SCOR has been the subject of a number of other research reports. Craig Hallum reaffirmed a “hold” rating and set a $8.00 target price (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th. Needham & Company LLC decreased their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research note on Wednesday, August 7th.

comScore Price Performance

Shares of comScore stock opened at $7.65 on Monday. The firm has a 50 day simple moving average of $6.52 and a 200 day simple moving average of $9.96. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.97. The firm has a market cap of $37.41 million, a P/E ratio of -0.35 and a beta of 1.10.

Institutional Investors Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. lifted its position in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.