Reviewing Green Globe International (OTCMKTS:GGII) and 22nd Century Group (NASDAQ:XXII)

22nd Century Group (NASDAQ:XXII) and Green Globe International (OTCMKTS:GGII) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, institutional ownership, profitability, valuation and earnings.

Insider and Institutional Ownership

18.1% of 22nd Century Group shares are held by institutional investors. 0.4% of 22nd Century Group shares are held by company insiders. Comparatively, 27.3% of Green Globe International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for 22nd Century Group and Green Globe International, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	0	0	0	0	N/A
Green Globe International	0	0	0	0	N/A

Earnings & Valuation

This table compares 22nd Century Group and Green Globe International”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$31.26 million	0.03	-$140.77 million	($102.62)	0.00
Green Globe International	N/A	N/A	N/A	-9.75	0.00

Green Globe International has lower revenue, but higher earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Green Globe International, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares 22nd Century Group and Green Globe International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-275.12%	-380.39%	-127.56%
Green Globe International	N/A	N/A	N/A

Summary

Green Globe International beats 22nd Century Group on 6 of the 8 factors compared between the two stocks.

About 22nd Century Group

22nd Century Group, Inc., a tobacco products company, engages in the sale and distribution of its own proprietary new reduced nicotine tobacco products. The company offers reduced nicotine content tobacco plants and very low nicotine combustible cigarette products. It also provides contract manufacturing services for conventional combustible tobacco products for third-party brands. The company was founded in 1998 and is headquartered in Mocksville, North Carolina.

About Green Globe International

Green Globe International, Inc. develops, manufactures, markets, and sells fast-moving consumer goods. The company offers herbs and hemp smokable rolling papers. It also develops and manufactures CBD, nutritional supplements, and beauty care products. The company owns intellectual property and consumer goods in the retail, advertising, cannabis, and hemp industries. Green Globe International, Inc. is based in Scottsdale, Arizona.