Head to Head Survey: Dr. Martens (OTCMKTS:DOCMF) and Crocs (NASDAQ:CROX)

Dr. Martens (OTCMKTS:DOCMF) and Crocs (NASDAQ:CROX) are both consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Profitability

This table compares Dr. Martens and Crocs’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dr. Martens	N/A	N/A	N/A
Crocs	20.02%	53.20%	16.76%

Institutional & Insider Ownership

93.4% of Crocs shares are held by institutional investors. 2.7% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Dr. Martens and Crocs”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dr. Martens	N/A	N/A	N/A	N/A	N/A
Crocs	$4.06 billion	1.98	$792.57 million	$12.92	10.24

Crocs has higher revenue and earnings than Dr. Martens.

Analyst Recommendations

This is a summary of recent ratings and target prices for Dr. Martens and Crocs, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dr. Martens	0	0	0	0	N/A
Crocs	0	2	11	0	2.85

Crocs has a consensus target price of $162.58, suggesting a potential upside of 22.84%. Given Crocs’ higher probable upside, analysts plainly believe Crocs is more favorable than Dr. Martens.

Summary

Crocs beats Dr. Martens on 8 of the 8 factors compared between the two stocks.

About Dr. Martens

Dr. Martens plc designs, develops, procures, markets, sells, and distributes footwear in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. It offers originals, fusion, kids, and casual, as well as accessories. The company offers its products under the Dr. Martens brand name. Dr. Martens plc was founded in 1945 and is based in London, the United Kingdom.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.