Tilly’s (NYSE:TLYS) vs. J-Long Group (NASDAQ:JL) Head-To-Head Comparison

J-Long Group (NASDAQ:JL) and Tilly’s (NYSE:TLYS) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings and dividends.

Valuation & Earnings

This table compares J-Long Group and Tilly’s’ gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$28.38 million	0.43	N/A	N/A	N/A
Tilly’s	$623.08 million	0.24	-$34.49 million	($1.41)	-3.52

J-Long Group has higher earnings, but lower revenue than Tilly’s.

Profitability

This table compares J-Long Group and Tilly’s’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Tilly’s	-6.65%	-14.14%	-4.68%

Insider & Institutional Ownership

76.4% of Tilly’s shares are held by institutional investors. 27.1% of Tilly’s shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for J-Long Group and Tilly’s, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	0	0	0	0	N/A
Tilly’s	0	3	0	0	2.00

Tilly’s has a consensus target price of $6.00, indicating a potential upside of 20.72%. Given Tilly’s’ higher possible upside, analysts clearly believe Tilly’s is more favorable than J-Long Group.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Tilly’s

Tilly's, Inc. operates as a specialty retailer of casual apparel, footwear, accessories, and hardgoods for young men and women, and boys and girls in the United States. Its apparel merchandise includes tops, outerwear, bottoms, swim, and dresses; and accessories merchandise comprises backpacks, hydration bottles, hats, sunglasses, small electronics and accessories, handbags, watches, jewelry, and others. The company also provides third-party merchandise assortment across its various product categories. The company sells its merchandise through its stores and e-commerce website, www.tillys.com. Tilly's, Inc. was founded in 1982 and is headquartered in Irvine, California.