Lending Club, the fastest growing peer-to-peer lending company in the United States, unveiled a new brand identity on Friday that includes a new red and navy logo and a new friendlier website.
According to a blog post on Lending Clubs website, the company says that it believes the new logo will “better express our values (trustworthy, transparent, professional yet friendly and accessible) as well as Lending Club’s commitment to innovative financial services.”
When discussing the company’s new website design, Lending Club said that “Our concept is smart and simple, and our new site will reflect that. Our goal is to make it easier and more engaging for our members to get lower rates and earn better returns. The new site works harder to help investors better understand our concept, and the most creditworthy borrowers feel more confident in getting a loan at better terms than they would get from a traditional bank.”
Here’s a screenshot of Lending Club’s new website:
