SunTrust Banks, Inc. (STI) has launched Daily Dollar on Facebook. It’s the bank’s latest application in support of its Live Solid initiative.
Daily Dollar taps into two complementary cultural shifts – a desire to rebalance priorities and take control of our finances, and the popularity of social networking as a way of announcing and promoting our goals and accomplishments.
The idea is simple enough. Little changes can add up to big savings. Says Rilla Delorier, Chief Marketing Officer for SunTrust Bank, Inc. “We are excited to offer this unique application on Facebook – an untapped resource for helpful budgeting tools.”
Users can tally daily, weekly and yearly savings without having to post personal financial information.
By tying into Facebook, consumers have a platform to join the Live Solid conversation and connect with others by sharing advice and inspiration for getting their priorities straight and their finances in order.
For example, as goals are reached, participants have the option of publishing the results on their profile or trying the application again with a new goal.
Although Daily Dollar and the Live Solid initiative are sponsored by SunTrust, you don’t need to have an account with the bank to participate in any of the programs. The Live Solid page currently has a little over 3,000 fans, with a lot of wall activity from both administrators and fans, and the program seems to be generating a lot of positive response.
There is very little promotion for SunTrust anywhere on the page, with little more than a link in the info tab and a small logo under the profile photo to even indicate that SunTrust is involved. This should make users more receptive to giving the application a try and in turn learning more about the Live Solid initiative, as users that are patrons of other banks might otherwise assume they need to have accounts with SunTrust.
Through its “Live Solid. Bank Solid.” initiative, SunTrust has been empowering its clients to stay on solid financial ground. The company recently introduced two robust checking products – Signature Advantage Checking and Solid Choice Checking – that help clients better manage their money in ways that easily and conveniently fit into their lives.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation’s largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2009, SunTrust had total assets of $172.7 billion and total deposits of $119.3 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and capital markets services. SunTrust’s Internet address is suntrust.com.
