JP Morgan Chase (NYSE:JPM) has released it Chase Blueprint initiative via its Chase Card Services unit, which is built to help consumers better manage their personal finances.
What Chase Blueprint empowers a Chase customer to do is have access to two pay options called “full pay” and “split” option. With full pay the customer pays off the bills each month in order to not incur an interest fee. With the split option, its purpose focuses on large purchases, including the ability to track what you purchase in order to see where you’re spending your money.
“This is an aggressive, multipronged approach with the core part being speaking with stakeholders to share the new features we’ve added and the fundamental shift to predictability, simplicity, and to provide consumers with more control in managing their finances,” said Stephanie Jacobson, first VP of public affairs at Chase Card Services.
“Our industry has traditionally been focused on ways to encourage people to use our credit cards,” said Jacobson. “We’re focused on helping people pay down their purchases. The infrastructure that we developed for this product launch will be sustainable. Open dialogue is critical for us moving forward.”
JP Morgan Chase has been working on Chase Blueprints for the last two years, and has been marketing it big time since its launch on September 15.
Chase customers can go to a Web site created for customers who can register for the program and watch a number of videos talking about what the overall features and value of the Blueprints program are. Customers also are able to take a quiz which will help identify the type of financial lifestyle they live and the best way to manage it.
Although not specifically stated, these efforts are also reputation management tools for JP Morgan and others who have deservedly lost a lot of good will with their customers throughout the economic crisis. Programs like Chase Blueprints are a good way to help work their way back into the good graces of their customers.
